Adding Value to Clients’ Businesses
Amirexx is a boutique consulting firm founded in 2009 by Margaret Pederson that tocuses on adding value to B2B and B2C clients through strategy, marketing, business development and innovation.
Amirexx brings functional expertise, market knowledge, and relationships. Amirexx has worked with public and private companies, governments, and associations.
Amirexx brings expertise to develop strategy to identify new business, introduce innovation, increase productivity, enhance strategic alliances, realign marketing and reposition troubled businesses.
Amirexx works with client management to create business strategy and successfully implement change to manage a business effectively for today and tomorrow by:
- Introducing innovation
- Maximizing productivity by leveraging current human resources
- Improving financial returns by negotiating contracts and financial relationships
- Realigning marketing using 21st century technology to reach new audiences
- Identifying and implementing strategic alliances
- Identify disruptive technology and its potential impact, both pro and con
- Repositioning troubled properties and developing new business
Read More About Amirexx
Governance & Best Practices
Live Events & Media
Jo-Anne Kelleway | CEO, Info Salons Group
Margaret is a brilliant strategist who has expert knowledge of the exhibition and event industry and provides intellectual, comprehensive analysis in all areas of business development, finance and company evolution, that are creative and original. I would highly recommend Margaret for all strategic business consultation advice.
Jonathan Chalon | Publisher Railway Age, International Railway Journal, RT&S
Margaret is a very driven business person. She always tries to find a solution to a challenging business situations. She and her team took over a brand I was managing and integrated it into large trade show. She has an easy going way about her and is very approachable.
Crista Bailey | CEO, TextureMedia
Bob Munzenrider | Board of Directors at Viad Corp
Julian Markby | Board Member
I have gotten to know Margaret since she joined the Board of the NACD as Chairman and President of the CT Chapter. In this non-profit position, she has brought the needed strategic focus and energy to revitalize the NACD chapter’s role in this rich community of director talent. She has reached out and recruited numerous additions to the board to help the NACD CT ‘s efforts to educate directors about good governance practices, provide a forum for peer exchange and offer programs to stimulate thought and discussion and is rebuilding the infrastructure and outreach to expand its membership. Using skills clearly developed during her professional career in the media industry, Margaret is demonstrating to her fellow directors why she is a good candidate for additional for profit board opportunities.
Mike Lorelli | Executive Chairman Rita's Franchise Company
Margaret is a towering leader who has brought a vision, a strategy, an agenda, and a new leadership team to the CT NACD Chapter Board. We are indeed very fortunate to have her presence.