Adding Value to Clients’ Businesses

Amirexx is a boutique consulting firm founded in 2009 by Margaret Pederson that tocuses on adding value to B2B and B2C clients through strategy, marketing, business development and innovation.

Margaret Pederson

Amirexx brings functional expertise, market knowledge, and relationships. Amirexx has worked with public and private companies, governments, and associations.

Amirexx brings expertise to develop strategy to identify new business, introduce innovation, increase productivity, enhance strategic alliances, realign marketing and reposition troubled businesses.
Amirexx works with client management to create business strategy and successfully implement change to manage a business effectively for today and tomorrow by:

  • Introducing innovation
  • Maximizing productivity by leveraging current human resources
  • Improving financial returns by negotiating contracts and financial relationships
  • Realigning marketing using 21st century technology to reach new audiences
  • Identifying and implementing strategic alliances
  • Identify disruptive technology and its potential impact, both pro and con
  • Repositioning troubled properties and developing new business

 

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Corporate Director

Governance & Best Practices 

Business Development

Innovation

Marketing 

Strategy

Consulting

Business Development  & Growth

Live Events &  Media

Marketing & Branding

Strategy

Turnarounds

Kelleway, Jo-Anne

Jo-Anne Kelleway


Jo-Anne Kelleway CEO, Info Salons Group


Margaret is a brilliant strategist who has expert knowledge of the exhibition and event industry and provides intellectual, comprehensive analysis in all areas of business development, finance and company evolution, that are creative and original. I would highly recommend Margaret for all strategic business consultation advice.
Testimonials
2015-01-04T22:23:36+00:00
Kelleway, Jo-Anne
Margaret is a brilliant strategist who has expert knowledge of the exhibition and event industry and provides intellectual, comprehensive analysis in all areas of business development, finance and company evolution, that are creative and original. I would highly recommend Margaret for all strategic business consultation advice.
Chalon, Jonathan

Jonathan Chalon


Jonathan Chalon Publisher Railway Age, International Railway Journal, RT&S


Margaret is a very driven business person. She always tries to find a solution to a challenging business situations. She and her team took over a brand I was managing and integrated it into large trade show. She has an easy going way about her and is very approachable.
Testimonials
2015-01-04T22:28:45+00:00
Chalon, Jonathan
Margaret is a very driven business person. She always tries to find a solution to a challenging business situations. She and her team took over a brand I was managing and integrated it into large trade show. She has an easy going way about her and is very approachable.
Crista Bailey

Crista Bailey | CEO, TextureMedia

Margaret is an active and enthusiastic TextureMedia Board Member. We are grateful, and lucky, to have her support, experience, focus and dedication to helping us build our business.
Testimonials
2015-04-01T17:06:10+00:00
Crista Bailey
Margaret is an active and enthusiastic TextureMedia Board Member. We are grateful, and lucky, to have her support, experience, focus and dedication to helping us build our business.
Board of Directors at Viad Corp

Bob Munzenrider | Board of Directors at Viad Corp

Margaret serves our board as an industry expert in one of our business segments, and freely shares her insights, opinions and perspective on industry matters. She is always willing to take on projects to add value to the board. She knows the industry well from a different perspective given her background. She serves on several committees, and regularly sits in on other committee meetings to broaden her knowledge of the businesses. She is very bright and regularly shares her insights and opinions in discussions.
Testimonials
2015-05-01T02:29:16+00:00
Board of Directors at Viad Corp
Margaret serves our board as an industry expert in one of our business segments, and freely shares her insights, opinions and perspective on industry matters. She is always willing to take on projects to add value to the board. She knows the industry well from a different perspective given her background. She serves on several committees, and regularly sits in on other committee meetings to broaden her knowledge of the businesses. She is very bright and regularly shares her insights and opinions in discussions.
Julian Markby

Julian Markby


Julian Markby Board Member



I have gotten to know Margaret since she joined the Board of the NACD as Chairman and President of the CT Chapter. In this non-profit position, she has brought the needed strategic focus and energy to revitalize the NACD chapter’s role in this rich community of director talent. She has reached out and recruited numerous additions to the board to help the NACD CT ‘s efforts to educate directors about good governance practices, provide a forum for peer exchange and offer programs to stimulate thought and discussion and is rebuilding the infrastructure and outreach to expand its membership. Using skills clearly developed during her professional career in the media industry, Margaret is demonstrating to her fellow directors why she is a good candidate for additional for profit board opportunities.
Testimonials
2015-05-01T02:45:44+00:00
Julian Markby
Julian Markby | Board Member I have gotten to know Margaret since she joined the Board of the NACD as Chairman and President of the CT Chapter. In this non-profit position, she has brought the needed strategic focus and energy to revitalize the NACD chapter’s role in this rich community of director talent. She has reached out and recruited numerous additions to the board to help the NACD CT ‘s efforts to educate directors about good governance practices, provide a forum for peer exchange and offer programs to stimulate thought and discussion and is rebuilding the infrastructure and outreach to expand its membership. Using skills clearly developed during her professional career in the media industry, Margaret is demonstrating to her fellow directors why she is a good candidate for additional for profit board opportunities.
Mike Lorelli

Mike Lorelli


Mike Lorelli Executive Chairman Rita's Franchise Company



Margaret is a towering leader who has brought a vision, a strategy, an agenda, and a new leadership team to the CT NACD Chapter Board. We are indeed very fortunate to have her presence.
Testimonials
2015-05-01T03:26:24+00:00
Mike Lorelli
Mike Lorelli | Executive Chairman Rita's Franchise Company Margaret is a towering leader who has brought a vision, a strategy, an agenda, and a new leadership team to the CT NACD Chapter Board. We are indeed very fortunate to have her presence.

About Amirexx

Founded in 2009 by Margaret Pederson, Amirexx is a boutique consulting firm providing strategic and tactical services, innovation and marketing to optimize growth and effectiveness by addressing emerging customer needs, competitive changes, and disruptive technology. Pederson is also an experienced director who serves on corporate boards and advises on strategy, innovation and marketing.


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About the Founder

Recognized as a “Director to Watch” in 2013 by Directors & BoardsMargaret Pederson is an independent corporate director, Vice Chair of Xamax, thought leader on strategy, marketing, business development & President of Amirexx.


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Contact Amirexx

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