Answers & Action


  • Provides strategy, business development and marketing to optimize growth and effectiveness by addressing emerging customer needs, competitive changes, and disruptive technology. Guidance is provided on creating and implementing a strategic plan and identifying business opportunities in existing and emerging areas.
  • Brings industry knowledge, functional expertise, and relationships. Experience includes working with public and private companies, governments, and associations.
  • Provides insights on the global live events and entertainment marketplace.
  •  Board experience on service, industrial and digital company boards.


Amirexx’s consulting services encompass the three pillars of managing a business:

  1. Developing and Implementing Strategic & Business Plans
    • Creating short and long term business strategy
    • Optimizing portfolio given global industry trends, competitive landscape, and new technology to optimize return to stakeholders
    • Implementing tactical plans
  2. Optimizing the Current Business
    • Maximizing productivity via organizational structure and processes
    • Improving financial returns by renegotiating agreements and contracts
    • Realigning marketing to leverage new marketing mediums
    • Repositioning troubled properties, including turnarounds
  3. Creating New Business and Repositioning Troubled Properties
    • Identifying and launching new businesses
    • Identifying and evaluating acquisitions, strategic alliances
    • Repositioning challenged business units
    • Divesting under-performing assets

Consulting Services:

Strategic and business plan for organization & product groups
New business development & launch plan
Commercial due diligence
Portfolio review; business repositioning
Contract review & negotiation
Marketing assessment

About Amirexx

Founded in 2009 by Margaret Pederson, Amirexx is a boutique consulting firm providing strategic and tactical services, innovation and marketing to optimize growth and effectiveness by addressing emerging customer needs, competitive changes, and disruptive technology. Pederson is also an experienced director who serves on corporate boards and advises on strategy, innovation and marketing.

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About the Founder

Recognized as a “Director to Watch” in 2013 by Directors & BoardsMargaret Pederson is an independent corporate director, Vice Chair of Xamax, thought leader on strategy, marketing, business development & President of Amirexx.

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Contact Amirexx