InnovationInnovation has become core to corporate growth.  The Forbes Innovation Premium measures added market cap value  from innovation ranging from 18.6% for Daikin Indusries to 72.8% for  It is also integral to growth and financial improvements.

What is the Boards role and responsibility for innovation?

As Chair of Viad Innovation & Marketing Strategy Committee and a global thought leader on innovation in the boardroom, Pederson shared her experience and expertise with other board members.  As a DBI: Designated Board Innovator, she welcomed working and  collaborating with innovation advocates, whether they were experienced or aspiring.

About Amirexx

Founded in 2009 by Margaret Pederson, Amirexx is a boutique consulting firm providing strategic and tactical services, innovation and marketing to optimize growth and effectiveness by addressing emerging customer needs, competitive changes, and disruptive technology. Pederson is also an experienced director who serves on corporate boards and advises on strategy, innovation and marketing.

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About the Founder

Recognized as a “Director to Watch” in 2013 by Directors & BoardsMargaret Pederson is an independent corporate director, Vice Chair of Xamax, thought leader on strategy, marketing, business development & President of Amirexx.

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