Innovation has become core to corporate growth. The Forbes Innovation Premium measures added market cap value from innovation ranging from 18.6% for Daikin Indusries to 72.8% for Salesforce.com. It is also integral to growth and financial improvements.
What is the Boards role and responsibility for innovation?
As Chair of Viad Innovation & Marketing Strategy Committee and a global thought leader on innovation in the boardroom, Pederson shared her experience and expertise with other board members. As a DBI: Designated Board Innovator, she welcomed working and collaborating with innovation advocates, whether they were experienced or aspiring.