Marketing ConceptsMarketing has long held an important role for corporations and is now getting attention at the Board level. Digital has moved beyond a niche marketing technique to attract millenials and is now a  comprehensive area that impacts a company’s strategy, marketing, finances, operations, technology and stock valuation.

Pederson has a functional expertise in marketing and has a background in digital.  She is a Managing Director at Golden Seeds focusing on media and technology and previously served on the Board of TextureMedia Inc, a digital and e-commerce company serving the beauty market.  Brainstorming on new technology and its impact on current business is an avocation: let’s compare thoughts.

About Amirexx

Founded in 2009 by Margaret Pederson, Amirexx is a boutique consulting firm providing strategic and tactical services, innovation and marketing to optimize growth and effectiveness by addressing emerging customer needs, competitive changes, and disruptive technology. Pederson is also an experienced director who serves on corporate boards and advises on strategy, innovation and marketing.

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About the Founder

Recognized as a “Director to Watch” in 2013 by Directors & BoardsMargaret Pederson is an independent corporate director, Vice Chair of Xamax, thought leader on strategy, marketing, business development & President of Amirexx.

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