Marketing has long held an important role for corporations and is now getting attention at the Board level. Digital has moved beyond a niche marketing technique to attract millenials and is now a comprehensive area that impacts a company’s strategy, marketing, finances, operations, technology and stock valuation.
Pederson has a functional expertise in marketing and has a background in digital. She is a Managing Director at Golden Seeds focusing on media and technology and previously served on the Board of TextureMedia Inc, a digital and e-commerce company serving the beauty market. Brainstorming on new technology and its impact on current business is an avocation: let’s compare thoughts.