Board of Directors

Chuck Schwartz

Chuck Schwartz | Chairman, ConvExx


Margaret has displayed keen oversight of the IAEE as its Chairman and in particular its governance and the financial status of the association. She surrounds herself with strong people who are motivated to perform. She is strong communicator and not afraid to take on an unpleasant task.
2014-01-10T01:13:57+00:00
Chuck Schwartz
Margaret has displayed keen oversight of the IAEE as its Chairman and in particular its governance and the financial status of the association. She surrounds herself with strong people who are motivated to perform. She is strong communicator and not afraid to take on an unpleasant task.
Crista Bailey

Crista Bailey | CEO, TextureMedia


Margaret is an active and enthusiastic TextureMedia Board Member. We are grateful, and lucky, to have her support, experience, focus and dedication to helping us build our business.
2014-01-10T01:14:37+00:00
Crista Bailey
Margaret is an active and enthusiastic TextureMedia Board Member. We are grateful, and lucky, to have her support, experience, focus and dedication to helping us build our business.
Skip Cox

Skip Cox | President and Owner, Exhibit Surveys, Inc.


I have known Margaret for many years and have been associated with her primarily through industry organizations like the Society of Independent Show Organizers and more recently as Chair of the International Association for Exhibitions and Events Board of Directors. Margaret is a strong leader, which is the simplest and best way to describe her. As Chair of IAEE this past year I have had the opportunity to watch her lead by her words and her example as she has directed the organization through a period of tremendous economic turmoil for the events industry, and focused our efforts on issues that will impact the long term health of the events business. Margaret has provided great insight, thought leadership and direction to the board as we have dealt with these issues to prepare and adjust for the future. IAEE has remained strong financially and otherwise throughout this period under Margaret's direction.
2014-02-10T23:21:18+00:00
Skip Cox
I have known Margaret for many years and have been associated with her primarily through industry organizations like the Society of Independent Show Organizers and more recently as Chair of the International Association for Exhibitions and Events Board of Directors. Margaret is a strong leader, which is the simplest and best way to describe her. As Chair of IAEE this past year I have had the opportunity to watch her lead by her words and her example as she has directed the organization through a period of tremendous economic turmoil for the events industry, and focused our efforts on issues that will impact the long term health of the events business. Margaret has provided great insight, thought leadership and direction to the board as we have dealt with these issues to prepare and adjust for the future. IAEE has remained strong financially and otherwise throughout this period under Margaret's direction.
Randy Bauler

Randy Bauler | Corporate Relations & Exhibits Director, American Association of Critical-Care Nurses


Margaret has served as the chief elected officer of both IAEE and SISO. I worked closely with Margaret during her term as Incoming Chair and also as 2009 Chairperson of the International Association of Exhibitions and Events (IAEE).

Margaret is a conscientious volunteer leader who focuses on the goal of moving an organization forward. She is especially strong in analyzing industry trends and creating strategic plans to help the organization remain relevant and responsive to its members.

Margaret is a dedicated volunteer leader who actively works to foster collaboration and cooperation among the various industry organizations. She excels at seeing the big picture and insightfully assimilating industry facts, data and trends. Margaret would be a strong asset to any organization that is seeking a confident and dedicated individual with exceptional experience in the exhibition field.
2014-02-10T23:26:53+00:00
Randy Bauler
Margaret has served as the chief elected officer of both IAEE and SISO. I worked closely with Margaret during her term as Incoming Chair and also as 2009 Chairperson of the International Association of Exhibitions and Events (IAEE). Margaret is a conscientious volunteer leader who focuses on the goal of moving an organization forward. She is especially strong in analyzing industry trends and creating strategic plans to help the organization remain relevant and responsive to its members. Margaret is a dedicated volunteer leader who actively works to foster collaboration and cooperation among the various industry organizations. She excels at seeing the big picture and insightfully assimilating industry facts, data and trends. Margaret would be a strong asset to any organization that is seeking a confident and dedicated individual with exceptional experience in the exhibition field.

Scott Merlis | Managing Director, MM Dillon; Board Member, Dayco;  Treasurer, NACD Connecticut Chapter


Margaret is a dynamic leader who strives for the highest standards of organizational excellence. She can foster innovation and expansion.  In addition, Margaret can move quickly to identify and fix problems.  Margaret is very sensitive to organizational issues. She has emphasized the need to get the right people in the right place quickly to move the organization to a higher level.
2015-01-01T22:25:00+00:00
Margaret is a dynamic leader who strives for the highest standards of organizational excellence. She can foster innovation and expansion. In addition, Margaret can move quickly to identify and fix problems. Margaret is very sensitive to organizational issues. She has emphasized the need to get the right people in the right place quickly to move the organization to a higher level.
Margaret serves our board as an industry expert in one of our business segments, and freely shares her insights, opinions and perspective on industry matters. She is always willing to take on projects to add value to the board. She knows the industry well from a different perspective given her background. She serves on several committees, and regularly sits in on other committee meetings to broaden her knowledge of the businesses. She is very bright and regularly shares her insights and opinions in discussions.
2015-05-01T02:29:16+00:00
Margaret serves our board as an industry expert in one of our business segments, and freely shares her insights, opinions and perspective on industry matters. She is always willing to take on projects to add value to the board. She knows the industry well from a different perspective given her background. She serves on several committees, and regularly sits in on other committee meetings to broaden her knowledge of the businesses. She is very bright and regularly shares her insights and opinions in discussions.

Julian Markby Board Member



I have gotten to know Margaret since she joined the Board of the NACD as Chairman and President of the CT Chapter. In this non-profit position, she has brought the needed strategic focus and energy to revitalize the NACD chapter’s role in this rich community of director talent. She has reached out and recruited numerous additions to the board to help the NACD CT ‘s efforts to educate directors about good governance practices, provide a forum for peer exchange and offer programs to stimulate thought and discussion and is rebuilding the infrastructure and outreach to expand its membership. Using skills clearly developed during her professional career in the media industry, Margaret is demonstrating to her fellow directors why she is a good candidate for additional for profit board opportunities.
2015-05-01T02:45:44+00:00
Julian Markby | Board Member I have gotten to know Margaret since she joined the Board of the NACD as Chairman and President of the CT Chapter. In this non-profit position, she has brought the needed strategic focus and energy to revitalize the NACD chapter’s role in this rich community of director talent. She has reached out and recruited numerous additions to the board to help the NACD CT ‘s efforts to educate directors about good governance practices, provide a forum for peer exchange and offer programs to stimulate thought and discussion and is rebuilding the infrastructure and outreach to expand its membership. Using skills clearly developed during her professional career in the media industry, Margaret is demonstrating to her fellow directors why she is a good candidate for additional for profit board opportunities.

Mike Lorelli Executive Chairman Rita's Franchise Company



Margaret is a towering leader who has brought a vision, a strategy, an agenda, and a new leadership team to the CT NACD Chapter Board. We are indeed very fortunate to have her presence.
2015-05-01T03:26:24+00:00
Mike Lorelli | Executive Chairman Rita's Franchise Company Margaret is a towering leader who has brought a vision, a strategy, an agenda, and a new leadership team to the CT NACD Chapter Board. We are indeed very fortunate to have her presence.

Consulting


John Failla | VP, Stagnito Business Information; Founder, Store Brands Decisions & Green Retail Decisions


Margaret is a true industry leader. She and I had the opportunity to teach together at the college level on the role of exhibitions in the marketing mix. Margaret has very deep experience in the event business both as an operator and as a volunteer association executive and she knows everyone. She is a very effective presenter and I look forward to working with her again in the future on other projects and opportunities.
2015-01-04T22:16:36+00:00
Margaret is a true industry leader. She and I had the opportunity to teach together at the college level on the role of exhibitions in the marketing mix. Margaret has very deep experience in the event business both as an operator and as a volunteer association executive and she knows everyone. She is a very effective presenter and I look forward to working with her again in the future on other projects and opportunities.

Duncan Payne President, Hut2Hut Events; Managing Director, Home Shows at BILD Association


I had the pleasure of working with Margaret on a launch conference & exhibition into an already crowded market. She was able to help me quickly identify why this concept was unique and translated that into a solid value proposition for event. She quickly grappled with potential partners to weigh up their value and requirements from the show. Due to the market downturn and the pressures it created for our existing business we did not pursue the project, nonetheless I would have had no reservations in continuing to work with Amirexx to establish this event. Margaret’s experience, tenacity and reliability are among the many reasons I would recommend her for business development projects.
2015-01-04T22:18:01+00:00
I had the pleasure of working with Margaret on a launch conference & exhibition into an already crowded market. She was able to help me quickly identify why this concept was unique and translated that into a solid value proposition for event. She quickly grappled with potential partners to weigh up their value and requirements from the show. Due to the market downturn and the pressures it created for our existing business we did not pursue the project, nonetheless I would have had no reservations in continuing to work with Amirexx to establish this event. Margaret’s experience, tenacity and reliability are among the many reasons I would recommend her for business development projects.

Walter Charnizon Managing Director, LRP Conferences


I have worked with Margaret on many projects, in many ways, for nearly ten years. First at Reed, later at Primedia, and now at Amirexx, I have seen Margaret function in a number of capacities, across many environments.

Just a few moments spent listening to Margaret discuss nearly any aspect of the tradeshow/conference management business reveals her capacity to address areas as disparate as structuring mergers and acquisitions, new business development, social networking software, or floorplan optimization with equal expertise. She possesses a rare combination of wisdom, talent and intelligence that makes her an invaluable resource to anyone looking for ways to make their events function more effectively.


But, perhaps more remarkable than all of the information that Margaret has accumulated during her business career, or the broad perspective she has developed in her current leadership role within the IAEE, is her ability to synthesize that knowledege and use it to develop effective, actionable solutions to both tactical and strategic problems faced by small and large businesses alike.

I would recommend her, without reservation, to anyone looking to find new ways to refine their existing business model, or to build a new one that is done right, from the start.
2015-01-04T22:22:03+00:00
I have worked with Margaret on many projects, in many ways, for nearly ten years. First at Reed, later at Primedia, and now at Amirexx, I have seen Margaret function in a number of capacities, across many environments. Just a few moments spent listening to Margaret discuss nearly any aspect of the tradeshow/conference management business reveals her capacity to address areas as disparate as structuring mergers and acquisitions, new business development, social networking software, or floorplan optimization with equal expertise. She possesses a rare combination of wisdom, talent and intelligence that makes her an invaluable resource to anyone looking for ways to make their events function more effectively. But, perhaps more remarkable than all of the information that Margaret has accumulated during her business career, or the broad perspective she has developed in her current leadership role within the IAEE, is her ability to synthesize that knowledege and use it to develop effective, actionable solutions to both tactical and strategic problems faced by small and large businesses alike. I would recommend her, without reservation, to anyone looking to find new ways to refine their existing business model, or to build a new one that is done right, from the start.

Jo-Anne Kelleway CEO, Info Salons Group


Margaret is a brilliant strategist who has expert knowledge of the exhibition and event industry and provides intellectual, comprehensive analysis in all areas of business development, finance and company evolution, that are creative and original. I would highly recommend Margaret for all strategic business consultation advice.
2015-01-04T22:23:36+00:00
Margaret is a brilliant strategist who has expert knowledge of the exhibition and event industry and provides intellectual, comprehensive analysis in all areas of business development, finance and company evolution, that are creative and original. I would highly recommend Margaret for all strategic business consultation advice.

Cherif Moujabber Owner, Creative Expo and Conferences, Inc.; and International Trade and Development Consultant


Margaret's sharp mind zeros in on the heart of the matter within seconds. Her analytical skills dissects a problem in a way that eliminates clutter and makes priorities evident.
2015-01-04T22:26:36+00:00
Margaret's sharp mind zeros in on the heart of the matter within seconds. Her analytical skills dissects a problem in a way that eliminates clutter and makes priorities evident.

Jonathan Chalon Publisher Railway Age, International Railway Journal, RT&S


Margaret is a very driven business person. She always tries to find a solution to a challenging business situations. She and her team took over a brand I was managing and integrated it into large trade show. She has an easy going way about her and is very approachable.
2015-01-04T22:28:45+00:00
Margaret is a very driven business person. She always tries to find a solution to a challenging business situations. She and her team took over a brand I was managing and integrated it into large trade show. She has an easy going way about her and is very approachable.

Howard Friedman Client Relationship Partner


Margaret is a highly intelligent and strategic business manager. She is very resourceful in identifying business opportunities and carefully marshaling resources to launch new initiatives. She has a long track record of managing and growing businesses in varying stages of product lifecycles.
2015-01-04T22:31:02+00:00
Margaret is a highly intelligent and strategic business manager. She is very resourceful in identifying business opportunities and carefully marshaling resources to launch new initiatives. She has a long track record of managing and growing businesses in varying stages of product lifecycles.

Mark Finkelstein | Former President - Electronics & Manufacturing Division, Reed Business Information


Margaret's strategic ability to analyze markets and potential outcomes always positioned us ahead of our competitors. Her ability to assess companies and people made her a huge asset with customers. I consider myself lucky to have had Margaret as one of my mentors early in my career. She is an asset to all relationships.
2015-01-04T22:33:47+00:00
Margaret's strategic ability to analyze markets and potential outcomes always positioned us ahead of our competitors. Her ability to assess companies and people made her a huge asset with customers. I consider myself lucky to have had Margaret as one of my mentors early in my career. She is an asset to all relationships.
Raymond Bianchi

Raymond Bianchi | Senior Director-Expositions and Events at American Farm Bureau Federation-IDEAg Group LLC


There is no more important and effective executive leader in the Event & Media space than Margaret Pederson. Margaret has led world class teams around building the best businesses. For our group, her advice and expertise were essential for the 40% growth that we saw over three years. She has also served on corporate boards and as a consultant where her expertise has been essential in this type of growth.
2014-02-10T23:57:30+00:00
Raymond Bianchi
There is no more important and effective executive leader in the Event & Media space than Margaret Pederson. Margaret has led world class teams around building the best businesses. For our group, her advice and expertise were essential for the 40% growth that we saw over three years. She has also served on corporate boards and as a consultant where her expertise has been essential in this type of growth.
Jim Keefe

Jim Keefe | EVP, Summit Business Media


Margaret Pederson is a great asset to any event team. She is a wealth of experience and understands what is takes to make an event a success. While at SBM, we hired Margaret to work with a team needing some additional assistance in identifying new opportunities as well as assist in the streamlining some back office procedures. Margaret provided many suggestions as to how to motivate attendance and work with third party partners so that the event met its objectives--internal and external. She works hands-on on all aspects of an event to make it succeed. It is my intent to re-engage Margaret on future projects.
2014-02-11T00:00:47+00:00
Jim Keefe
Margaret Pederson is a great asset to any event team. She is a wealth of experience and understands what is takes to make an event a success. While at SBM, we hired Margaret to work with a team needing some additional assistance in identifying new opportunities as well as assist in the streamlining some back office procedures. Margaret provided many suggestions as to how to motivate attendance and work with third party partners so that the event met its objectives--internal and external. She works hands-on on all aspects of an event to make it succeed. It is my intent to re-engage Margaret on future projects.

Sheldon Wayman | President, The Wayman Group Inc.; Owner, The Wayman Group Inc.


I have called on Margaret on several occasions to be a guest speaker at a variety of universities, both on an undergraduate and MBA level. Margaret is a very engaging guest speaker. She generates enthusiasm and a high willingness of participation among students. Not only does she foster a high learning environment, but it is fun as well! She definitely is an effective motivator.

I would recommend Margaret to any business!
2015-01-04T22:12:52+00:00
I have called on Margaret on several occasions to be a guest speaker at a variety of universities, both on an undergraduate and MBA level. Margaret is a very engaging guest speaker. She generates enthusiasm and a high willingness of participation among students. Not only does she foster a high learning environment, but it is fun as well! She definitely is an effective motivator. I would recommend Margaret to any business!

Robbi Lycett | CEM Senior Vice President, Conventions & Conferences Biotechnology Industry Organization


Margaret is a top notch strategist and visionary with strong business, financial and management expertise in the exhibition industry.  She is a true industry leader and has had an extremely successful career.  She worked with BIO to develop a five-year strategic plan by analyzing our industry, our exhibition and helping us understand changes we needed to make, how we compared to other events and what we could expect over the next few years.  Her expertise and recommendations helped BIO drive changes that increased revenue at our recent event and put us on a path to sustain and grow.  Margaret’s knowledge and approach was very beneficial and we would highly recommend her.
2015-01-01T22:26:10+00:00
Margaret is a top notch strategist and visionary with strong business, financial and management expertise in the exhibition industry. She is a true industry leader and has had an extremely successful career. She worked with BIO to develop a five-year strategic plan by analyzing our industry, our exhibition and helping us understand changes we needed to make, how we compared to other events and what we could expect over the next few years. Her expertise and recommendations helped BIO drive changes that increased revenue at our recent event and put us on a path to sustain and grow. Margaret’s knowledge and approach was very beneficial and we would highly recommend her.

About Amirexx

Founded in 2009 by Margaret Pederson, Amirexx is a boutique consulting firm providing strategic and tactical services, innovation and marketing to optimize growth and effectiveness by addressing emerging customer needs, competitive changes, and disruptive technology. Pederson is also an experienced director who serves on corporate boards and advises on strategy, innovation and marketing.


Read More

About the Founder

Recognized as a “Director to Watch” in 2013 by Directors & BoardsMargaret Pederson is an independent corporate director, Vice Chair of Xamax, thought leader on strategy, marketing, business development & President of Amirexx.


Read More

Contact Amirexx

Follow me on Twitter